As obesity rates are rising in Norway as well as in many other countries, governments are searching
for policies to slow this development. A primary factor behind these growing rates is the overconsumption of sugary foods among teenagers. My project investigates the economic concept of price elasticity of demand (PED), the responsiveness of a consumer’s quantity demanded to a change in price, and how it applies to Norwegian teenagers. Using PED values calculated for sugary foods, governments can adopt policies to change the prices of these sugary foods to address the overconsumption of these foods or to address other national goals depending on the political and economic orientation of the country.
Anish Reddy Athmakoor